With over 30 years of experience in transforming technology businesses across the Asia-Pacific. Former SVP at Alteryx, Zendesk, and Salesforce.

Proven 40%+ growth methodology. Japan, Korea, India, SEA, China, ANZ expertise.

I help technology companies sell effectively in the Asia-Pacific region.

Usually, that means taking a region that's missing its number, building it into one that makes it, and leaving behind a team that can keep doing it without me.

What I Do

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Gari Johnson, fractional GTM operating partner, GTM APAC

Gari Johnson

Over thirty years in enterprise technology across the region, most of it running go-to-market.

Most recently SVP for APJ at Alteryx.

Before that, regional leadership at Zendesk and Salesforce in cloud sales, and the Australian business at Intralinks, an M&A technology company.

Earlier on, Oracle, IBM and Cognos, plus marketing, business development and alliances roles at a run of data, analytics and CRM startups, back when most of them were still explaining what the category was.

I have also served as managing director of my own tech business.

I have been a member of the Australian Institute of Company Directors since 2014, and the Frost & Sullivan Growth Innovation Leadership Council from 2021 to 2024.

I have been an executive member of Pavilion since July 2024 and an Ambassador for Winning By Design since November 2024.

Areas of Expertise

My Approach

I believe successful go-to-market strategies must be:

  • Tailored to regional and market dynamics

  • Focused on sustainable, long-term growth

  • Built on enterprise-grade sales discipline

  • Supported by strong partnerships and alliances

  • Executed by skilled, well-coached teams

How It Works

As a fractional GTM advisor, I offer flexible engagement models tailored to your specific needs:

  • GTM strategy assessment: a clear-eyed read on how you go to market now, with recommendations you can act on.

  • Sales transformation: designing and installing an enterprise sales process and methodology.

  • Interim sales leadership: running the function through a transition or a scale-up.

  • Market expansion: how to enter or grow the Asia-Pacific markets, one market at a time.

  • Revenue growth: targeted work to move the ARR number.

Certifications & Memberships

  • Winning by Design Ambassador

  • Certified in Revenue Architecture by Winning by Design

  • Executive Member of Pavilion GTM community

  • Member of the Australian Institute of Company Directors (AICD)

  • Certified in Leading GTM Strategy & Planning by Pavilion

Experience That Delivers Results

My track record includes:

  • Growing regional APJ ARR by 40% in 18 months

  • Guiding teams to close multi-million dollar deals (up to $10M TCV)

  • Building Salesforce's Service Cloud business to $120M+ ARR in APAC

  • Transforming transactional sales teams into enterprise-focused organisations

  • Developing successful partnerships with global consultancies, including PwC, Deloitte, and Accenture

  • Establishing high-performing GTM teams across diverse APAC markets

  • Design & optimisation of channel and alliance programs

Contact Me

Interested in working together?

Tell me a bit about the situation and I'll come back to you.