Who is GTM APAC?

GTM APAC is led by Gari Johnson, a technology executive with more than 30 years of experience driving growth and market entry across Asia‑Pacific and Japan. The practice specialises in helping technology companies scale successfully in APAC and transform underperforming go‑to‑market teams.

What types of companies do you work with?

We partner primarily with B2B technology and SaaS companies in the Series B to pre‑IPO / $50M–$500M revenue range. Most of our clients are already successful in the US or Europe but need to accelerate, scale, or turn around performance in APAC.

What is a fractional GTM executive?

A fractional executive gives you senior leadership without a full‑time hire. You engage for a defined scope or timeframe, gaining hands‑on leadership, strategic guidance, and execution support tailored to your stage and needs.

What services do you offer?

Typical services include:

• Go‑to‑market strategy assessment

• Revenue acceleration programs

• Interim GTM leadership

• Market expansion planning

• Partner ecosystem development

• Sales methodology implementation (e.g., MEDDICC, SPICED)

• Organisational redesign and leadership restructuring

How quickly can we expect results?

Early wins often appear within 3–6 months through diagnostics, coaching, and quick execution changes. Significant revenue transformation typically unfolds over 12–18 months.

How are you different from large consulting firms?

Unlike traditional consulting firms, we combine strategy with execution. We are hands‑on, deeply embedded, and regionally fluent. The focus is not on reports but on measurable results: stronger pipelines, larger enterprise deals, and lasting GTM capability.

What methodology do you follow?

Engagements follow a proven cycle:

Rapid diagnosis → Decisive restructuring → Systematic growth.
We leverage enterprise selling frameworks, such as MEDDICC, SPICED, and TAS, which have been adapted to the realities of the APAC region.

What markets in APAC do you cover?

We operate across Japan, Korea, India, Southeast Asia, Greater China, and ANZ. Each market has its own cultural, linguistic, and regulatory nuances—our work ensures your GTM adapts accordingly.

How long are engagements?

Engagements range from 90‑day audits to 6‑month sprints to full 12–18 month transformations. Advisory and board roles are also available for ongoing guidance.

How do you measure success?

We focus on measurable business outcomes such as:

• Annual Recurring Revenue (ARR) growth

• Expansion of enterprise deal size

• Pipeline health and predictability

• Partner‑sourced revenue

• Retention and margin improvement

What if our team resists change?

Change resistance is expected. Part of our process includes leadership coaching, team assessment, and, when necessary, talent transitions. The goal is not just short‑term results but building a resilient team for the long haul.

Do you work directly in‑market or remotely?

Both. Engagements may involve remote leadership, local presence, or travel, depending on the scope. Many APAC markets require a blend of in-person and remote work to achieve maximum impact.

Do you transfer knowledge to our team?

Yes. A critical part of every engagement is ensuring your team inherits the frameworks, systems, and confidence to sustain results after the engagement ends.

How do we get started?

Most companies begin with a complimentary discovery call to discuss challenges and opportunities. From there, we tailor a diagnostic or structured engagement aligned to your goals.

Do you have references or case studies?

Yes. We’ve delivered transformations for global companies such as Alteryx, Zendesk, and Salesforce. Case studies are available on our website, and references can be provided on request.

What if our company falls outside the $50M–$500M range?

That’s the sweet spot for maximum impact, but we occasionally work with smaller or larger organisations where there’s a strong fit. If in doubt, reach out—we’ll advise if it makes sense.

What happens after the engagement ends?

We design every transformation to be sustainable. We’ll hand over systems, frameworks, and leadership practices so your team continues to scale. Ongoing advisory roles are also available if you’d like continued support.