The Truth About PLG 

Written By Gari Johnson

Product-led growth isn't what you think: 

Common Myths: 

- Just another sales motion 

- Marketing automation tool 

- Lead generation tactic 

- Self-service only 

Reality: 

- Complete GTM transformation 

- Customer-centric approach 

- Data-driven decisions 

- Closed loop system 

- Impact focused 

Key insight: PLG is a business model, not a feature. 

Are you truly product-led or just feature-enabled?

#PLG #SaaS #RevenueArchitecture #WinningbyDesign 

Gari Johnson http://www.gtmapac.com
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