The Four Types of Expansion

19 Apr

Expansion isn't just "selling more." It comes in four distinct forms:

1. Upselling

- Additional features

- Premium tiers

- Increased limits

- New capabilities

2. Cross-selling

- New departments

- Different use cases

- Additional products

- New stakeholders

3. Renewal/Extension

- Longer terms

- Better conditions

- Price increases

- Scope expansion

4. Reselling

- New decision makers

- Champion changes

- Different locations

- Market expansion

Which expansion types are you actively pursuing?

#CustomerSuccess #RevenueArchitecture #WinningbyDesign

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