Fractional and Interim GTM executive services for APAC transformation.

90-day assessments to 18-month transformations. Specialising in $50M-$500M SaaS companies entering the Asia-Pacific or expanding across the region.

With over 30 years of leadership experience across the Asia Pacific region, I help technology companies transform their go-to-market strategies, accelerate revenue growth, and build enterprise-grade sales organisations.

As a former SVP at Alteryx, Zendesk, and VP at Salesforce, Oracle, and IBM, I’ve specialised in scaling regional operations, driving enterprise sales transformations, and optimising revenue engines.

My approach combines strategic vision with tactical execution, helping companies achieve significant revenue growth through targeted GTM strategies. Most recently, I increased a global tech company’s APJ Annual Recurring Revenue (ARR) by 40% in just 18 months and transformed their enterprise business, growing $1M+ ARR accounts from 0 to 10 during my tenure.

As your fractional or interim GTM partner, I bring the expertise that has driven success for market leaders without the overhead of a full-time executive. Whether you want to enter the Asia Pacific market, transform your sales organisation from transactional to enterprise-focused, or optimise your existing GTM strategy, I can help you achieve sustainable growth.

I Specialise in Two Types of Technology Companies

Scaling Technology Companies with Asia-Pacific Ambitions

Your Company Profile:

• Revenue: $50M-$500M globally (or $5M-$50M in APAC)

• Stage: Series B to Pre-IPO (or recently public)

• Sector: B2B SaaS, Data/Analytics, AI/ML, or Enterprise Software

• Current State: Either underperforming in the region OR preparing for expansion

• Team Size: 10-50 person APAC sales organisation

Your Specific Pain Points:

The Maturity Gap

"We're crushing it in the US/Europe, but can't crack Asia"

The Scale Challenge

"Our transactional model worked to $10, but we need enterprise deals"

The Complexity Wall

"We don't understand why Japan/Korea/India is so different"

The Leadership Void

"We need someone who's actually done this transformation before"

Your Trigger Events:

• ✓ Just raised funding with APAC expansion mandate

• ✓ Board pressure after 2-3 quarters of missed APAC targets

• ✓ Failed attempt with a US executive who didn't understand the region

• ✓ Preparing for IPO and need to demonstrate global growth story

• ✓ Post-acquisition integration requiring regional transformation

• ✓ New CEO/CRO with mandate to fix underperforming regions

Private Equity Portfolio Companies

Your Company Profile:

• Ownership: PE-owned technology company with APAC operations

• Revenue: $100M-$1B globally

• Timeline: 2-3 years into PE ownership with growth mandate

• Challenge: Often resulting from a merger/acquisition that requires integration

• Pressure: Need for rapid value creation within a 3-5 year exit timeline

Why PE Firms Choose Me:

• Measurable ROI within investment horizon

• Proven playbooks that reduce execution risk

• Sustainable systems, not temporary fixes

• Track record with multiple PE-style transformations

• Board-ready communication and reporting