The Durability Dividend

Why Gross Revenue Retention (GRR) beats Net Revenue Retention (NRR):

GRR targets by GTM:

- No Touch: 80%+ 

- Low Touch: 85%+ 

- Mid Touch: 90%+ 

- High Touch: 95%+ 

- Dedicated: 98%+ 

Why it matters: 

- True measure of product value 

- Can't be masked by price increases 

- Indicates customer dependency 

- Predicts long-term success 

Which metric are you optimizing for? 

#GTMmetrics #CustomerSuccess #SaaS #RevenueArchitecture #WinningbyDesign